Data Research and Methodology

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  2. B+L Regional Data
  3. Data Research and Methodology

Data collection and calculation of regional potentials


 

 1. Step: Calculation of the total potential within the country   The basis of the regional data is a detailed assessment of the total sales in the sub-segements (e.g. parquet, doors, MDF, OSB etc.) These are based on a detailed analysis of the 20-50 most important producers in each segment. In turn, this forms the basis for the calculation of the per capita spending for each product group.
 2. Step: Distribution Channels   Next, the national distribution for each product group is investigated. The potentials for the wholesale, retail, and direct sales channels are calculated by means of detailed data analysis and surveys.

 

 
   

 
Distribution analyses are available for all product groups within the building materials and timber sectors. Using this data it is possible to calculate the separate potentials for wholesale and retail. In addition, sales data for the manufacturering level are available. These form the basis for the assessment of the sales areas. This data is available for all European countries.  

 

 
  • Manufacturing level
 

On the manufacturing level all potentials are given independent of the distribution channel for the manufacturer’s sales price.

 
  • Wholesale level
  

On the wholesale level only those potentials which are distributed regionally via the wholesale sector are given. The potentials include the price margins, and therefore represent the sales opportunities for wholesale.

 
  • Retail level
  

On the retail level only those potentials which are distributed via the retail sector are given. This includes both specialist retail shops as well as DIY stores. The potentials include the price margins and therefore represent the sales opportunities for retail.

If the B+L market potentials data is being mainly used to calculate the market opportunities in sales areas, then it is sensible to use the wholesale level data. If the data is additionally going to be used in area discussions and turnover agreements with retail, then all three levels should be used.

 

  3. Step: Regional distribution of potentials

  

The data is then provided for the 5-figure post code level. This is based on B+L’s Residential-Construction-Renovation Index (Wohn-Bau-Renovier-Index (WBR))which was first calculated 15 years ago.

 

Your contact

Marcel Dresse
Tel.: +49 228 62987-27
Email: MD@BL2020.com